Having a thriving boost your IG community that’s invested in your brand takes time, but it can be a huge benefit to your business. In the long run, loyal followers can increase engagement, sales, and trust in your brand. While it might seem like a hard task to grow your following and cultivate a strong community, there are some ways you can do so that will benefit both parties
Building a Thriving Instagram Community: Strategies for Engagement and Growth
Create content for your audience that helps them solve a problem or achieve their goals. This content can be a blog post, an Instagram video, a podcast, or anything else that fits your brand voice and adds value to your audience’s lives. By delivering this content, you’ll create an authentic connection with your audience and build a loyal community over time.
Promote your content through influencers whose audience is relevant to yours. This is a great way to build reach and credibility, especially when the content is high-quality. You can find influencers using a tool such as Phlanx or through a service like InstaSquad. Just make sure to always use an engagement rate calculator before partnering with an influencer.
Encourage your community to share their own photos with the hashtag #yourbrandname and ask them to tag you in the caption to gain visibility. This not only encourages engagement, but also boosts your visibility within the Instagram algorithm.
Give back to your audience through discounts, giveaways, or exclusive products that are only available through Instagram. This gives your audience a sense of exclusivity and makes them feel connected to the brand. For example, SoulCycle has started sharing limited-edition product drops through Instagram that aren’t available anywhere else.